DON’T JUST LEARN, CREATE!
Business Building for Mavericks
SIMPLIFYING Online TECH & IMPLEMENTING IDEAS Boldly
To Help Authors, Creatives, Coaches & Educators CREATE Flourishing Businesses,
Without Blindly Following Other People’s “Proven Success Formulas”
Finding Online Tech Frustrating?
3 Tips to Help You Tame YOUR Tech Monster – 3 Minutes, No Optin Required
If you’d love to connect with other mavericks out to turn their passion into a business …
Join my FREE Facebook group Don’t just learn, CREATE! Business Building for Mavericks for support, community and fun.
We have regular “Connect & Flourish” virtual meetups for you to share your work and get to know others well beyond their facebook profile picture, because I believe in the power of connections. As a member of the group you’ll automatically get invited.
Online Tech Struggles Slowing You Down?
Taming the Tech Monster
Have you ever had an idea for a website, an online course, a workshop, a retreat, a podcast, or an entire business but gave up on it because of the online tech involved in making it happen?
What if there was a map to show you the path through the online tech jungle?
Well, that’s what the book is all about. Get your copy on Amazon worldwide, as paperback or Kindle, plus access to the FREE resource vault + community to help you tame YOUR tech monster.
“Creativity is inventing, experimenting, growing, taking risks, breaking rules, making mistakes, and having fun.”
Hey, I’m Anke Herrmann. Passionate Coach. Business & Online Tech Mentor. Podcast Host. Author.
Ex-software developer & Tech Monster Whisperer. Lifelong learner. Unstoppable creator. Dressmaker. Teacher. Crazy dog lady.
If you’re ready to bring your business idea to life boldly, or want to get more traction with your existing business I can help you in 3 ways:
Strategy – finding your path: I bring my structured analytical mind and 16+ years of experience as a solopreneur to the table to help you navigate the creative process of business building, and to figure out the best path for you to reach your goals.
Online tech – implementing ideas, not collecting them: “Tech Zen” is my middle name 🙂 I worked in software development for over a decade – analyzing requirements + writing code. I understand websites, hosting providers, podcasting, scheduling or online course platforms, email marketing software etc. – and I know how to explain this stuff even if you’re not tech savvy, so whatever you want to do online I can help you implement the strategy, so it doesn’t remain just a lovely idea.
Inner Work – cultivating your courage: It’s not just about knowing what to do, it’s also about dissolving what stops you from actually doing it. Building a business means stepping out into the unknown, and that’s scary for most people. There’ll be days when you doubt yourself, procrastinate, overthink, worry, feel insecure and discouraged. As a qualified coach I can help you sail through these storms. I help you understand how your mind works, and how that improves the way you build your business. I’ll believe in you, even when you don’t.

Word cloud created from feedback I’ve received from clients.
Turning Passions into Thriving Businesses
You’re a free spirit, you’re fed up settling for work that doesn’t nourish the soul. You have a craft or mission you’re passionate about and want to turn into a business but ..
📌 You’re excited about your idea for a product, service, course, event, retreat, podcast, website, or entire business but aren’t sure how to “translate” that idea into the concrete actions required to make it happen, or
📌 You’ve been spinning your wheels for some time but feel you’re not making the kind of progress you’d love to make,
I’m here to help you get traction with your business in a systematic AND personalized way so your dream doesn’t stay just a dream.
In 2004 I quit my IT job in the UK and moved to Spain to turn my passion for sewing and flamenco into a business, starting with nothing but lots of enthusiasm and a love for sewing.
I know what it’s like when
💎 people are supportive but nobody buys
💎 everyone is quick to give advice but nobody truly hears you
💎 you realize how much you don’t know
💎 you find yourself on an emotional rollercoaster
I know how easily the dream can turn into a nightmare.
But I also know it’s possible for you.
And I’m here to help you make it happen, faster and easier than you can on your own.
***
How I do it:
Business Building for Mavericks: Coaching & Mentoring Based on 3 Pillars:
Inner work – because personal and business development go hand in hand
Strategy – a systematic way to help you know what to focus on in any given moment
Tools & technology – to make life easier, not more complex
Bespoke support offering:
✔ A simple framework to give you structure AND flexibility
✔ Rock solid belief with no room for second guessing yourself or your business
✔ Clear priorities and focus
✔ Confident, doubt free decision making
✔ Consistent motivation & accountability
to help you create the business that allows you to do meaningful work you’re passionate about, to live your life with joy and purpose.
***
Why:
After watching my grandma pass away “with her music still inside” my mission is to inspire, empower and support people to go after their dream of making a living doing what they’re passionate about.
Passions are a precious gift not to be wasted. According to Bronnie Ware’s book “The Top 5 Regrets of the Dying” not having gone for their dreams is Nº1. I’m here to change that.
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The book:
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The podcast:
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The FREE Facebook group:
Don’t just learn, CREATE! Business Building for Mavericks
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Work with me:
- Coaching & Mentoring – I’ll be your coach, mentor and tech monster whisperer for 6-12 months to help you get your business off the ground, one step at a time
- Need to get something up and running fast? Creating a website, podcast, online course, event or looking to build a strong online presence to promote your book or services? – We’ll work together intensively for a month to build the foundations and 3 more months to grow and evolve it together
- On Demand Support – Get support as and when you need it to get those pesky little time sucker tech projects done together, fast.
Find out more here or click the button below to set up a time to talk to work out which option is best for you.
***
Love my dogs, passionate coach, programmer, dressmaker, translator, always learning.
Love Albert Einstein quotes, like this one:
“The definition of genius is taking the complex and making it simple.”
What Others Have Said
As we have just finished the last of our Passion Business Coaching sessions, I wanted to say a huge Thank You for your support and encouragement these past 6 months.
As you know, when we started I was at the point of deciding to either pursue my handmade business, or giving up and accepting it would never happen. I am beyond pleased that I reached out after wanting to make one last push and invest in myself before giving up.
Our sessions have been varied and were sometimes counselling, sometimes friendly chat, sometimes business and sometimes pure tech coaching but reflecting on the journey each one was what was needed at the time and have fitted together to bring my business to a much better place.
With your encouragement, I exhibited at the UK's biggest Teddy Bear Fair in February; updated my website; have received order for Memory Bears and grown in confidence with social media (still a work in progress!; and more recently have been kept very busy making face masks. I now feel confident to hold my head up and say I have a sewing business and spread the word whenever I can.
If there is anyone who is thinking of investing in a coaching course with you, I would say, 'Go for it!' It is honestly the best decision you could make, if like me you want to move your passion into a thriving business.
I will definitely keep in touch and look forward to meeting you in person sometime, somewhere (preferably Spain! )
Love & hugs,
Carole
The podcasts


What is your journey?
- leave the job that drains you
- spend time with your kids and actually see them grow up
- finally do something just for you after years of looking after everyone else
- feel a sense of purpose rather than just functioning?
Do you want to bring your creative gift that’s been suffocating under real life responsibilities into the world, without feeling guilty or selfish?
Whatever it is, there are two factors that determine the success of your endeavour: You need to know what to do in any given moment & you have to actually DO it.
The challenge when it comes to knowing what to do is dealing with information overload, knowing what to focus on now, what can wait, what you don’t need at all.
When it comes to taking action you need to be prepared for your “stuff” to come up. “You don’t have business problems, you have personal issues that show up in your business” is a saying I’ve found to hit the nail on the head – in my own business as well as working with clients. Bottom line, if you come from a place of fear, worry and self-doubt you’ll struggle, if you come from a place of calm focus and inspiration things just flow and you can achieve anything you set your mind to.
I can help you
- get clear on your destination and decide on the best route for you to take
- always know what to work on and move forward with confidence and a strong sense of direction
- take action and make consistent progress
- uncover and overcome hidden fears that get in the way of you playing full out
- find the place of flow and inspiration inside you and enjoy the ride
"With Anke's coaching, I have seen my sales, operations and productivity improve on a daily basis. But most surprising of all is the change I have felt in myself. I don’t have time for sabotaging and worrying anymore, because I am busy running a thriving sewing business - my dream job!" (click here to read the full story)
Hi, I’m Anke Herrmann
Long Story Short ..
I’m originally from Germany and started my career as a translator. I didn’t last long, neither in Germany nor as a translator. I moved to Australia, later the UK and became a software developer. I enjoyed almost 10 fun years in IT until all projects got outsourced to India and project management was the only way forward in that industry.


So it was time to change tack again and in 2004 I decided to move to Granada in the south of Spain, by myself, with the idea of starting my own business as a dressmaker offering made to measure flamenco dance costumes. I had no idea really, neither about flamenco costumes nor about running a business. All I had was a love for sewing, a whole lot of enthusiasm and a way of seeing opportunity in uncertainty.
Not surprisingly, starting a business from scratch in a foreign country brought me close to throwing the towel on more than one occasion. The tough times were a blessing in disguise though .. they triggered my own journey of personal growth and eventually lead me “back to school” to become a coach so I could share what I’ve learnt and help others leave stress, worry and overwhelm behind to tap into their creativity, inspiration, resourcefulness and resilience, which really is what makes business (or any other) success not just possible but pretty much inevitable 🙂
In the process of reflection and self-discovery I also realized that the same creative process I know so well from designing and developing software as well as creating custom dance costumes for flamenco artists also applies to building a business. Approaching business building as a creative process takes the struggle and frustration out and brings the fun and enthusiasm that got you started back in.
From the Blog
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If you're my client, I will bring every piece of skill, experience, determination, passion and enthusiasm to the table to help you grow your business. But there's one thing I won't do and that's do it all for you. You see, when it comes to tech, and it's the same for...
How to Tame The Tech Monster And Succeed in Business – Interviewed by Cloris Kylie From Beyond Influencer Marketing
Cloris Kylie, author of Beyond Influencer Marketing, interviewed me for her Beyond Influence Series. In the Beyond Influence series, you’ll meet entrepreneurs at different stages in their business and in varied industries and fields. You’ll be inspired by their...
Got a Tech Monster to Tame? How I Can Support You
Got a Tech Monster to Tame? You're on the right place. Hey, Anke Herrmann here, Tech Monster Whisperer. So what do I mean by taming the tech monster? Well, apart from being the title of my book, it means that if you have an idea of something, create for your business,...
How I Actually Started My Sewing Business – The Part That Usually Gets Skipped
When I talk about starting my sewing business the early days sound like, “Orders just started to come in ..” and today I want to talk about what that really looked like.
You Can’t Rely On Anyone
I've been resourceful and fiercely independent for as long as I can remember. The first 3 years of my life I lived with my grandparents. My grandma was the most important person in my life from the start. With her I felt safe and loved. When I started kindergarden my...
Is Your Analytical Mind a Bully?
☀ Is your analytical mind a bully? ☀ I remember the first flamenco performance I saw. I was blown away. The next thing I did was find myself a guitar teacher. I wanted to learn how to play the flamenco guitar. I remember the first class .. “Put your finger here, do...
For more articles check out the Blog.
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