the Peaceful Progress Studio
Offers that sell. Smart systems. Steady action.
A calm, structured space for dog pros – coaches, authors, and experts – who are brilliant at their craft and ready to finally get their online programs out of their head (or off the shelf) and into the hands of paying clients
“Anke has been a godsend to my business!
She is so knowledgeable about so many make-or-break topics that self-employed people need to know.
I love the work I do to help dogs heal, but actually getting people in front of me required marketing and technical know-how — and Anke is a genius at that.
Not only that, she’s great to bounce ideas off of. I’m developing my practice and method so much because of her.
And I really appreciate the accountability of her Focus Sessions. I now plan my work week around them!”
You’ve created something brilliant – a framework, a course, a program.
Your clients love working with you one-on-one. Referrals keep coming.
But when it comes to selling your offers online?
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That course sits buried on your website while your 1:1 work keeps you (a little too) busy.
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The program you launched once never really took off.
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Or your “great idea” is still stuck in your head because the steps feel overwhelming.
It’s not because you’re lazy, or bad at tech, or “not cut out for online business.”
It’s because no one ever showed you how to design the offers, messaging, and systems that make your work sell online.
That’s what the Peaceful Progress Studio is for:
A guided, supportive container where you get clarity, accountability, and live hands-on help, so you stop stalling and start seeing your online programs make a difference in your clients’ life.
If you’re like so many passionate experts, you’ve poured your heart and soul into making your expertise accessible online, determined to reach more of the people you’re here to serve.
Chances are …
You’ve tried posting on social media.
You’ve spent hours fiddling with funnels and software tools.
You’ve wondered if you should just lower the price or make another course (even though the first one didn’t sell).
And every time you look at the mess of half-finished pages, logins, and sticky notes, you feel like throwing out your computer.
“This is the thing I’ve wanted to do for 20 years… and you did it!”
It’s not just frustrating, it’s exhausting.
- You know your work deserves to be out there.
- You see other people (with less experience than you) selling programs like hotcakes.
- You keep thinking, “What am I missing?”
Meanwhile, the longer you wait:
- The harder it feels to (re)start.
- The more you question yourself.
- The further away “retiring the solopreneur hamster wheel” gets.
That’s where the Peaceful Progress Studio comes in.
It’s not another course. It’s not a Facebook group you’ll never check.
It’s a calm, structured container where you:
- Get clarity on your offers and messaging
- Build systems that actually work for you (not the other way round)
- Take steady, supported action, so the ideas you’ve been carrying finally turn into income.
- Have a place to bring all your questions – tech, strategy, or “I’m having one of those days”. I’m not saying you won’t have challenges, but you won’t have to deal with them alone.
Most of our members are dog pros – trainers, behaviorists, health coaches – but the same framework works just as well for coaches, authors, and educators with programs to sell online.
One thing is clear: the work you’ve already created is too good to sit on a shelf.
You’ve made my dream come true
“I’d been carrying this idea with me for years. I wanted to sell and deliver my own training, my way. I dabbled with Kajabi, Clickfunnels, all of it… but I felt overwhelmed and didn’t get anywhere. You’ve made my dream come true!”
Why I Built the Studio
When I first started my own business in 2004, what I wanted was a boutique business – a business that gave me freedom and autonomy, and could grow without scaling me out of the work I loved.
From my flamenco sewing business to the tech + coaching work I do now, I learned the hard way that being brilliant at your craft isn’t enough to build a flourishing business.
But you also don’t need hype or hustle that burns you out.
There’s a calmer, smarter way, and that’s what we practice inside the Studio.
In this video, I share the story behind what I call the Boutique Business Blueprint – the philosophy that shapes everything we do inside the Studio.
The Boutique Business Blueprint rests on three essentials:
- Architecture: the structure of offers, systems, and marketing that makes your business flow
- Approach: steady, step-by-step progress without the hustle
- Attitude: the mindset of flow, curiosity, and trust that keeps you moving forward
Most people join the Studio because they feel stuck with the Architecture – offers, messaging, or systems. But lasting progress only comes when all three work together.
That’s why inside the Studio, we weave Architecture, Approach, and Attitude into everything we do.
And when it comes to the Architecture piece – offers, systems, and growth – we use The Peaceful Path™, a simple roadmap to turn potential into profit with clarity, ease, and steady growth.
🐾 The Peaceful Path™
The Peaceful Path™ is the practical side of the Blueprint – a clear, flexible roadmap that helps you shape your ideas into offers that sell, back them with smooth systems, and build steady, sustainable growth.”
It’s simple enough to follow without overwhelm, but flexible enough to meet you where you are.
Whether your course is still in your head, half-built, or already launched once, we’ll keep circling back to these steps until your business feels calm and steady.
“You managed to structure and shape the direction for my next steps. Now it doesn’t feel unrealistic or scary. You helped simplify it, and divide it into pieces.” — Tatiana
The Peaceful Path™ Pillars:
Step 1 – Clarify & Create
From messy ideas to magnetic offers.
We’ll shape your big-picture ideas into clear, compelling offers with the right format, price, and promise.
Then we’ll craft mic-drop messaging that builds trust and makes the right people say “yes.”
(Architecture: offer + message | Approach: breaking it into simple steps | Attitude: curiosity + creativity to bring it out of your head and into the world)
Step 2 – Sell & Serve
Systems that sell while you serve.
We’ll take the tech stress off your plate and set up smooth systems that make it easy for clients to buy and delightful for them to work with you.
From payments to onboarding, everything runs quietly in the background so you can focus on the work you love.
(Architecture: systems | Approach: steady, doable setup | Attitude: calm confidence, not tech panic)
Step 3 – Grow & Flourish
Clients keep coming, without you burning out.
Instead of spinning your wheels or constantly chasing new clients, you’ll learn simple, repeatable habits that keep new clients flowing in – whether that’s growing your audience, building trust, or borrowing reach from partners.
Sustainable growth, without overwhelm.
(Architecture: marketing + growth | Approach: small steps, repeated | Attitude: flow + patience instead of hustle)
Why This Matters
This isn’t about dumping you into a library and wishing you luck.
The Peaceful Progress Studio gives you live support, accountability, and personalized feedback within the structure of The Peaceful Path™ so you always know what to do next.
You’ll never be left wondering: “Where do I start?” or “Am I missing something?”
What You Get Inside the Peaceful Progress Studio
It’s not about cramming more on your plate.
It’s about giving you the clarity, structure, and steady support to finally get your online programs working.
Here’s how we do it:
What Everyone Gets (Core & Plus)
Weekly Focus Sessions (up to 3 a week)
Bring your questions, share your progress, or get hands-on help in real time.
These aren’t lectures – they’re live group working sessions where you get personalized support and to keep up the momentum.
Course Library + Trainings
Immediate access to my full library of trainings, templates, and walkthroughs.
No fluff, no overwhelm – just practical tools you can grab when you need them.
Private Community
A safe, supportive space to ask questions, share wins, and connect with others who get what you’re building.
Because progress is easier (and way more fun) when you don’t do it alone.
“It was really great to hear that my concerns were the same as everybody else’s. It’s so reassuring.” — Anne
Tech & Systems Support
Bring your sticky spots to any Focus Session.
If it’s bigger than a quick fix, I’ll create a bonus walkthrough or resource – so you’re never left stuck or stalled.
“Tech things always scare me. I feel so blessed to know you as my go-to person. What’s super hard for me is super easy for you. Phew!” — Sylwia
Gentle Accountability
You set your priorities. I help you keep moving toward them – without pressure, guilt, or hustle culture.
“You helped me find my creativity again. I stopped grinding the wheels of my business.” — Christoph
Extra Support in The Peaceful Progress Studio Plus
90-Minute 1:1 Kickoff Call
We map out your roadmap together – so you know exactly what to work on first (and what to ignore for now).
No more spinning your wheels or trying to do everything at once.
Monthly 1:1 Gameplan Call
Each month, we step back, review your progress, and set your next priorities.
This keeps you focused, accountable, and moving forward at your own pace, without overwhelm.
In short …
You get the clarity of knowing what to do next, the confidence of support when you get stuck, and the structure to keep your business moving forward – without the chaos.
“Anke is understanding, patient and a wonderful partner on your journey as you reflect, clarify, create, and convert your passionate idea into an offering and put it out confidently.” – Anjali
Meet Your Guide: Calm Structure for Your Online Business
Hi, I’m Anke Herrmann.
Author of Taming the Tech Monster. Founder of Soul Touched by Dogs. Proudly owned by 2 dogs.
Before coaching dog pros, coaches and experts, I was a software developer – designing workflow systems that made complicated processes simple. Since then, I’ve added message untangling, offer architecture, and business coaching to the mix.
These days, people call me a “tech whisperer,” but what I really do is help you design the invisible structure that makes your business flow, so your offers sell, your systems run, and you can focus on the work you love.
That’s exactly what the Peaceful Progress Studio is about: steady support, simple systems, and offers that actually get bought.
“You’re my Tech Whisperer… you brought my creative flow back.”
Who the Peaceful Progress Studio is For
The Studio is for you if:
- You’re a dog pro (or coach/author/educator). You already work with clients and want to sell your offers online.
- You’re serious about turning your ideas into income, not just dreaming about “someday”
- You’re willing to show up, try new things, and take steady action (even if it’s imperfect)
- You value clarity, structure, and calm support over hype and hustle
- You want feedback, accountability, and a clear path, not to do it all alone
Who the Studio is Not For
The Studio won’t be a fit if:
- You’re still “getting your ducks in a row” and not ready to take action yet
- You’re looking for a magic bullet, instant visibility, or someone else to do all the work for you
- You resist feedback, skip sessions, or prefer to struggle solo
- You invest everywhere but your business – more courses, another trip, a new car – but won’t back yourself.
- You want tech hacks without clarifying your offers, messaging, and systems first
The Bottom Line
The Studio is for you if you are ready to stop circling, start building, and finally see your online programs work – with structure, support, and sanity built in.
“You have a magical ability to cut through the noise and see the issue, then give step-by-step actions that make positive change happen.” — Emer
Join the Peaceful Progress Studio
Your Investment
The Peaceful Progress Studio isn’t a course you’ll buy and never finish.
It’s not a membership you’ll forget you joined.
It’s a calm, structured container designed to get and keep you moving – so your online programs finally reach the people you created them for.
Your options:
The Peaceful Progress Studio – Core: Start Here
$250/month or $600/quarter (save $150)
Live support, structure, and sanity – everything you need to move from spinning your wheels to steady progress.
You get:
- Up to 3 Weekly Focus Sessions – live help, co-working, Q&A
- Full access to my training + template library – bite-sized and ready-to-use
- Private community for encouragement, celebration, and gentle accountability
- Real-time tech + systems help – ask a question, get unstuck fast
“Your model is so awesome for women in second half of life who have amazing wisdom and experience and want to continue earning with flexibility to enjoy their lives!” — Barbara
The Studio – Plus: With 1:1 Support
$500/month or $1350/quarter (save $150)
Everything from the Core plan plus personalized 1:1 strategy and support to accelerate your growth.
Includes:
- 90-min 1:1 Kickoff Call – map your custom roadmap
- Monthly 1:1 Gameplan Calls – to stay focused + in flow
- Everything in the Core plan – live sessions, library, tech help, and more
Ideal if you want deeper support, more clarity, and direct help making decisions and moving forward.
“You helped me work smarter, not harder — and finally launch A Liberated Life.” — Ivy
Quick Compare: Which Studio Plan Fits You Best?
Prefer a side-by-side view? Here’s a simple breakdown of what’s included in Core and Plus so you can see at a glance which option feels right for you.
CORE
Support, structure, and sanity- Weekly Focus Sessions: Up to 3 per week (live support, co-working, Q&A)
- Training Library: Full access to all trainings + templates
- Private Community: Supportive, safe space
- Tech + Systems Help: Ask questions anytime, get unstuck fast
- Accountability: Gentle, consistent accountability
- 1:1 Kickoff Call (90 min): Your personalized roadmap for quick momentum
- Monthly 1:1 Gameplan Calls: Individual support for clarity + focus
PLUS
Everything in CORE + 1:1 Support- Weekly Focus Sessions: Up to 3 per week (live support, co-working, Q&A)
- Training Library: Full access to all trainings + templates
- Private Community: Supportive, safe space
- Tech + Systems Help: Ask questions anytime, get unstuck fast
- Accountability: Gentle, consistent accountability
- 1:1 Kickoff Call (90 min): Your personalized roadmap for quick momentum
- Monthly 1:1 Gameplan Calls: Individual support for clarity + focus
Want more access to me?
For those building faster, there’s Studio Elite with extra 1:1 calls and private chat.
👉 Let’s talk if you feel that might be for you.
Not ready to commit?
Start with a Strategy Sprint – a 90-minute 1:1 session where we’ll cut through the noise, untangle your ideas, and map out your best next steps.
You’ll walk away with clarity, a focused action plan, and renewed confidence – no fluff, no overwhelm.
Investment: $197
And if you join the Peaceful Progress Studio within 7 days of the session, your Sprint is on me – I’ll take $197 off your first month.
The Real Question Isn’t “Can I afford this?”
It’s: How much longer can I afford to keep circling – caught in tech tangles, unfinished ideas – and another year of ‘maybe later’?
If you’re ready to turn your vision into something that works and sells, I’ve got you.
Let’s build your version of success, one steady step at a time.
Frequently Asked Questions
Blind one
I’ve been getting 1:1 clients locally, but my online offers don't sell. Is this for me?
Yes! The Peaceful Progress Studio is designed for you!
I’ve bought courses before and didn’t finish. How is this different?
Because this isn’t a course. It’s a container. You’ll have live sessions, accountability, and me in your corner – so you don’t stall out when things get sticky.
I’m not a tech person. Will I be able to keep up?
Yep. Tech is never the starting point. We work on clarity and systems first. And when tech is needed, I’ll walk you through it or create a resource for you. No duct tape, no overwhelm.
I don’t have a big audience yet. Should I wait?
Nope. Waiting is what keeps people stuck. Inside the Studio you’ll learn how to start activating and growing your audience, even if it’s tiny.
What if I can’t make the Focus Sessions?
They run three times a week across different time zones. You’ll almost always find one that fits. And if you can’t, we’ll find a time that works, or you can send questions and get help.
- Currently, there are Focus Sessions scheduled for
- Mondays at 4pm Europe (3pm UK, 10am ET, 7am PT),
- Wednesdays at 5pm Europe (4pm UK, 11am ET, 8am PT),
- Fridays at 6:30pm Europe (5:30pm UK, 12:30pm ET, 9:30am PT)
What if I fall behind?
There’s no “behind.” This isn’t school. You set your pace, I help you keep moving.
Can I cancel anytime?
Yes. I’d love you to stay, but you’re not locked in forever. Quarterly members just finish out their 3 months.
Is this just for dog pros?
Most members are dog professionals—trainers, behaviorists, canine health experts. But if you’re a coach, author, or educator with a course or program to sell, the systems still apply.
What if I need more hands-on help?
That’s what Studio Plus and my Visionary Partnership are for. The Studio will give you the clarity and support you need, but if you’re building something bigger, we should talk about those options.
You’ve Got a Choice
You can keep trying to figure it out on your own.
- More sticky notes.
- More late nights Googling “best funnel tools.”
- More half-finished offers sitting on the shelf while other people (with less expertise than you) sell theirs.
Or …
You can join the Peaceful Progress Studio.
- Get the clarity and structure you’ve been missing.
- Take steady action with calm support at every step.
- Finally see your programs working, clients enrolling, and your business running smoothly.
One path keeps you circling. The other gets you moving.
Still got questions? Let’s talk.
Let's Connect
