“I think of a business in terms of a body ..”

In a lively and insightful conversation we covered
  • his corporate business background in the tech industry
  • how he started his side hustle, just as a hobby – fitness is fun
  • the opportunity that had him leave the rat race
  • how he turned his passion for fitness into a business
  • golden tips for pricing and charging for services
  • the myth that there is only one way to generate money
  • how he uses his business background to support other personal trainers to build a sustainable career
  • his book

Meet Nelson Toriano

He is an educator, certified personal trainer (CPT), and author.
He started Coach Nelly Toriano, LLC, after determining financial literacy is needed in the fitness industry.
Nowadays, he advocates for personal trainers to not only be effective in their sales, but also be strategic when it comes to managing that revenue.
He explains financial concepts using fitness vocabulary.
Nelson is a CPT with the National Academy of Sports Medicine. He also has his Masters in Business Administration from California State University, East Bay and Stanford University Innovation and Entrepreneurship Certificate.

As always, if there is a topic you’d love me to talk about, or know someone who’d be a great guest, or you’d love to be a guest yourself get in touch, leave a comment below, contact me via email or social media. I’d love to hear from you!

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