Here is what Tom Poland says about the episode:
Have you ever thought about taking your coaching or training business online but were afraid of the technology?
Do you feel overwhelmed by it?
Want to learn the ways and secrets to growing your business online without the tech struggles?
Anke Herrmann is a tech mentor and business coach who was originally from Germany but now is based in Spain. She helps professional coaches, educators, and other service-based business owners grow their business online, without the tech struggles.
In this episode, Anke talks about how to grow your business online and overcome the tech monster. She also shares her insights and the secrets to use the online setting to your business’s advantage.
Check out these episode highlights:
- 01:50 – Anke’s ideal client: “My ideal client is someone who’s been wanting a one-woman, like a one-woman show or one solo business, and has done well on offering one-on-one and group services, but really feels like I’ve come to a point doing it all, that I’m spending so many plates. There’s just so much- there’s only so many hours in the day.”
- 02:29 – Problem Anke helps solve: “Well, the problem that comes is that when they get to the point, they realize, “Oh my god. I need to use technology effectively to build a business that actually can scale and it can grow without me spinning my wheels like a crazy woman.” And then they look at tech, and then there’s overwhelming setting and it’s like, “Oh my god, this is quicksand.”
- 03:34 – Typical symptoms that clients do before reaching out to Anke: “The symptoms usually are they look at their day and find, “I do so much stuff and all the stuff- I’m doing too many things that I shouldn’t really be doing that take me away from the core of the work I actually want to offer.”
- 04:40 – Common mistakes that people make before they find Anke’s solution: “The classic mistake is to run to the tools, to immerse themselves into researching tools way too soon. I find myself, like my favourite phrase is, “Wait, wait, wait.” Like, “Wait.” Like, “Don’t skip steps. Don’t run ahead.”
- 06:34 – Anke’s Valuable Free Action (VFA): “Slow down and I’d say literally take a piece of paper or document and map out your client journey. Literally, write it down. Because it’s easy to, “Yeah, I know.” Well, no, you don’t. Like, write it down. Like literally step by step what is it that you want them to experience?”
- 06:56 – Anke’s Valuable Free Resource (VFR): Check out Anke’s Website: www.tamingthetechmonster.com
- 07:37 – Q: What is it that makes tech difficult? A: There are basically two parts to it. One part is what people think about it. “Oh, it’s difficult. I’m a woman. I’m too old.” And the other part of it is, well, yeah, there is a lot to learn. People think they need to know it all.”
Tweetable Takeaways from this Episode:
“Before you question your capabilities, question your beliefs.” -Anke HerrmannCLICK TO TWEET
Check out the episode page and find other episodes as well as what else Tom Poland is up to here.
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