Listen to the episode here
Here is how Bill Prater summarizes the highlights of this episode:
Anke likes to work with those who are passionate about what they do and want to turn it into a business, making a statement into the world. The problem is, she believes that some people get sucked into the pit of ‘online quicksand'; there is so much out there and they don't know where to start. They either freeze and not move forward in implementing their ideas or they buy so many software tools that end up being too complex than they would have anticipated, perhaps even buying the wrong program. She makes sure that these can be avoided by her clients.
Anke’s Valuable Free Action (VFA): She advises us to sit down, write and ask ourselves “how do you want this to work?” and without knowing the answer to that, you will be lost in the jungle of options. It's important to be very clear in what you want to work when it comes to functionality for your team or clients. This will reduce automatically trying to find other options.
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