Don't make me jump through hoops!
Okay, this is going to be a little rant. If you want me to attend your online events, please don't make me jump through hoops. I get a lot of invitations for online workshops, monthly group calls, webinars and the likes. You probably do too.
And what I've noticed is that a lot of them sound a little bit like this.
Hey, please come along to our monthly call. The next one is on Monday at 10:00 AM AEST. Click here to join. And make sure you don't forget to say hello in the Facebook group beforehand.
And when I see an invitation like that, my mind goes, there we go. AEST? What is that? Is that Eastern? No, I think that's Sydney time. Are they eight or nine hours ahead?
Daylight saving? I don't know. What was that time zone converter page again? No big deal, you think? Well, why didn't you do it?
The next thing I think, well, I need to somehow put this on my calendar because otherwise I probably won't remember. Okay. What was the title? Okay. The zoom link. I need the zoom link.
I click on the link quietly, hoping that there might be way for me to easily add this to my calendar, but what happens is a zoom room opens. And I'm like, oh boy, I'm going to zoom bomb somebody's meeting.
And what was that Facebook group again?
You get the idea. It's very unlikely that I'll ever make it to that event. I've got to be really, really loving you to even try. And even then, I might be busy and not bother.
Now, there are people who do a lot of successful online events and they do things differently.
They make sure I have everything I need at my fingertips when I need it.
They really take a Customer First approach. They're out to make it easy for me, not just for them, because they're keenly aware that people are busy.
And their stuff is only a drop in the ocean of things their audience has to pay attention to every day.
And it's not just about getting more people to show up live to their events. No doubt, it's much more likely that I'll go to an event that makes it easy like that for me. But it's also about trust because they don't just say, Hey, I'm here to serve my clients. I want to help people. No, they demonstrate it right there and then, so I'm much more likely to do business with somebody who treats me like that right from the beginning.
So I think that's worth the wee bit of extra work to set things up in a Customer First kind of way. So if you host events or if you really want to run your entire business in a Customer First way, without spending all day on boring admin tasks, book a Tech Talk, let's have a chat.
I can help.
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